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Why I Choose to Support Olympic and Paralympic Sport Over Professional Sport
I've never been into professional sport. Blame it on my dad I guess. As a British expat, he was passionate about more European sports...
Julie Forget
Oct 25, 20233 min read
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Take your Weekends off! Let US cover your events.
As discussed in our last blog post - content generation has a ton of benefits when it comes to promoting your organization, your...
Julie Forget
Sep 14, 20232 min read
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Why you need to be creating & sharing content as a Canadian sport organization.
Sharing stories (creating content) about your athletes, coaches, volunteers, etc., and providing updates and results from the...
Julie Forget
Sep 12, 20232 min read
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Why now, and why do I care?
One of my journalism professors challenged us with this question whenever we were pitching a story and it really should be the first...
Julie Forget
Jul 28, 20231 min read
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Your multi-tool for sport communications & marketing!
I call myself the multi-tool of sport communications. What does that mean? Well – if you work in amateur sport, you’re generally working...
Julie Forget
Jul 14, 20234 min read
93 views
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It's time to show sport coaches the love...
I just read this great piece by Donna Spencer from the Canadian Press called "Coaching, motherhood - the new frontier in Canada's high...
Julie Forget
Jul 7, 20232 min read
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