Take your Weekends off! Let US cover your events.
As discussed in our last blog post - content generation has a ton of benefits when it comes to promoting your organization, your...
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Julie Forget
- Sep 12
- 2 min
Why you need to be creating & sharing content as a Canadian sport organization.
Sharing stories (creating content) about your athletes, coaches, volunteers, etc., and providing updates and results from the...
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Julie Forget
- Aug 31
- 3 min
Press Release Writing for Sport Events 101
I’ve written hundreds of press releases/event recaps during my career and like to think I have it down to a bit of a science at this...
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Julie Forget
- Jul 28
- 1 min
Why now, and why do I care?
One of my journalism professors challenged us with this question whenever we were pitching a story and it really should be the first...
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Julie Forget
- Jul 14
- 4 min
Your multi-tool for sport communications & marketing!
I call myself the multi-tool of sport communications. What does that mean? Well – if you work in amateur sport, you’re generally working...
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Julie Forget
- Jul 7
- 2 min
It's time to show sport coaches the love...
I just read this great piece by Donna Spencer from the Canadian Press called "Coaching, motherhood - the new frontier in Canada's high...
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