As discussed in our last blog post - content generation has a ton of benefits when it comes to promoting your organization, your athletes, your programs, etc.
When it comes to event coverage, the gold standard in content is the press release. It summarizes the results from the competition while providing quotes from your athletes to add "colour" to the story - making it more appealing to media outlets who hopefully will take your release and either run it as-is, or tweak slightly to run on their platforms - thereby increasing your reach. It's also an opportunity to share news with your various supporters like your members, fans, sponsors, etc. They WANT to hear from you and to feel part of cheering on the people they support.
Unfortunately for most sport organizations - the bulk of sport events happen on the weekend which means that you, or your staff will have to work overtime, or take time away from working on other things during the week to get the job done. That's where we come in.
We offer two different options to support your communication efforts when it comes to event coverage - and lightening the load on your likely overburdened communications staff!
OPTION 1: We Support You
$150 PER RELEASE. THIS INCLUDES:
English release written and delivered ASAP after completion of the competition (generally within 1 hour).
You (the organization) provide:
Competition schedule. Ideally with links for results, streaming, etc.
Contact with staff on the ground at competitions. We will work with them to understand how to conduct simple interviews ASAP following competition if necessary. Quotes provided via WhatsApp ASAP after the end of competition.
Translation
Posting to website, social media, etc.
Sending out to mailing lists (media, members, supporters, etc.)*
OPTION 2: We take care of everything!
$250 PER RELEASE. THIS INCLUDES:
English release written ASAP after completion of the competition (generally within 1 hour)
Coordination of translation (translator either provided by the organization or we can source. Fees to be paid separately by the organization)
Completed English and French releases:
Posted to website
Sent out to mailing lists*
Posted to social media (Meta, X)
You (the organization) provide:
Competition schedule. Ideally with links for results, streaming, etc.
Contact with staff on the ground at competitions. We will work with them to understand how to conduct simple interviews ASAP following competition if necessary. Quotes provided via WhatsApp ASAP after the end of competition.
Access to social media accounts
Access to mailing lists and mailing list delivery platform*
Access to website
Access to high-quality imagery (Ideal)
*Don’t have a media mailing list or a way to get subscribers? We can help you with either of these – just let us know!
We're here to support YOU and to help you promote your athletes.
(We can help you with a lot of other communications and marketing initiatives too -- check out some of our services here.)