PROJECTS
GYMNASTICS CANADA
RE-BRAND
As the Director of Communications & Marketing at Gymnastics Canada, Julie led the organization through a complete rebrand with the external design agency Dot Dot Dash.
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With multiple stakeholders & disciplines, it was a complex project that brought a sense of unity and realigned priorities to the organization.
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Deliverables included: a new logo, new tagline, style guide, event signage, document templates, and a brand launch video that received multiple international awards.
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BE THE HAND THAT HELPS - MARKETING CAMPAIGN FOR ST. JOHN AMBULANCE
Working with external design agency Acart Communications, Julie, as the Director of Marketing & Communications for the National Office of St. John Ambulance Canada (SJA), led the development and delivery of a Canada-wide campaign to increase SJA's volunteer base in preparation for large scale emergencies.
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Results:
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31.5M impressions delivered across all channels
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10.1M - estimated number of Canadians reached
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1190% increase in visitors to the SJA website volunteer page
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8,819 volunteer applications submitted to SJA
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283K ad clicks across all channels
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19,098 clicks to "Become a volunteer"
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COACHING ASSOCIATION OF CANADA WEBSITE
When designing the architecture of your website, it's important to understand your customer's journey. When Julie worked with an external design agency to redesign the website for the Coaching Association of Canada (CAC), she knew that making information easy-to-find, intuitive, and informative was key. With vibrant imagery, clean graphics, intuitive navigation, and clear content, vistors could find the information they needed easily, and they stuck around to find out more about the organization.
COACHING
PHOTOS PROJECT
Like many sport organizations, the Coaching Association of Canada at one time didn't have many high quality photos of their members in action to use for marketing or communications purposes.
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Andre and Julie worked together to fix that by organizing a variety of photo shoots with sports in the Ottawa area to capture coaches in action. In a short period of time (1-3 hours per sport), Andre was able to capture hundreds of high quality images for the organization to use to help market their programs. Housed on the CAC's photo database that Julie created, the photos are regularly used by the CAC and their partners (who were also given free access).
EVENT
COVERAGE
Your athletes and coaches work hard to perform when it matters at their biggest competitions. Olympic and Paralympic sports often don't get a lot of coverage by mainstream media, but your members and fans still want to know how they've performed at these high profile events. National and international events also provide a fantastic opportunity for you to profile your sport to inspire future athletes to get involved in your sport.
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At the 2019 Trampoline Gymnastics World Championships held in Tokyo, JPN for example, Julie created daily press releases, populated the Gymnastics Canada social media channels with photos, videos, and interviews with the athletes, uploaded photos to the GymCan photo database for the media to use, and helped gather content for the CBC to use for their broadcasts. Having her on-site was the only way that fans and families back home were able to hear from the athletes at the competition.
GYMNASTICS CANADA PHOTO DATABASE
Over the years, Gymnastics Canada had accumulated thousands of photos, but didn't have a easy way to find the photos they needed, when they needed them.
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By moving all of their assets into an online photography database, organized by discipline, and then by event, and with athletes tagged, and clear captions, photos were easy to find, and also easy to share with their members, the media, and sponsors.
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Photo sales were also added to the site to generate income from events hosted by the organization.
MEDIA GUIDES & ATHLETE BIOS
During Julie's career, she's overseen all aspects of creating and delivering the content and layout for several multi-sport Games media guides, including the 2010 Commonwealth Games, 2007 Pan American Games, 2006 Olympic Winter Games, and the 2004 Olympic and Paralympic Games. Each of those guides required her to write THOUSANDS of athlete and coach bios, as well as sport descriptions, historical stats, page layouts, and more.
It’s a job she loves doing, and she would love to discuss with you how you can make sure your athletes are presented in the best way possible to the media and your fans on your website, or in media guides.
CASCADES CLUB PROMO VIDEO
Video is king these days on social media, and is an excellent way to showcase your club, organization, athletes, coaches, etc.
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Julie & Andre teamed up to create this video for the Cascades Canoe Kayak Club as part of a contest for Canoe Kayak Canada's "Coast to Coast to Coast Challenge" in 2020.
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Andre captured the videos and photos, and Julie pulled it all together into the finished product.
SKATE CANADA HEADSHOTS
Andre set-up his photo equipment at the side of an ice rink for this photo shoot for Skate Canada. He produced high quality, beautifully lit headshots for the client that were delivered the next day.