Julie and Andre first met at the 2002 Salt Lake City Winter Olympic Games where they were both part of Team Canada's mission staff. Julie was there as the Editor of Journal Canada where she worked with a translator to prepare a daily bilingual wrap-up of Team Canada's activities to be shared with the entire team. A big believer in adopting new technologies, Julie is proud to say that she was the original 'digital team' for Team Canada as she put out the first online versions of the publication (but also had to do a print version as well as 'online' was still fairly new!)
Andre was there working his first Olympic Games as one of only two photographers covering the entire team, while also filing photos for the Canadian Press. They bonded over their shared love of skiing, The Tragically Hip, and great story-telling and have been together ever since.
When the opportunity presented itself in 2021 to finally join forces professionally, focussing their efforts on sport and the media just made sense!
We each bring extensive experience covering and promoting Canadian sport to the table and want to use our experience to help YOU in your marketing & communications efforts.
Marketing & Communications Consultant
With a Bachelors degree in Kinesiology, and a Masters degree in Journalism, sport and story-telling have been Julie's passion for the last 20+ years. She began her career at the Canadian Sport Centre in Calgary where her “Week in Review” newsletters caught the attention of the Canadian Olympic Committee (COC) who tapped her to attend the 2002 Salt Lake City Winter Olympic Games as the Editor of Journal Canada - their daily Games newsletter.
She reprised this role for the 2004 Olympic Games, and then moved on to creating media guides for the COC, Canadian Paralympic Committee, and Commonwealth Games Canada, while also creating and managing websites for Alpine Canada and Bobsleigh CANADA Skeleton.
In 2010 she joined the team at the Coaching Association of Canada as their Manager of Marketing & Communications where her keen eye, questioning mind, and passion for clear communications brought extensive improvements to their website, communication materials, and social media channels - all with the outcome of promoting and profiling the coaching profession in Canada.
From 2015 to 2021, Julie took on the role of Director of Communications & Marketing for Gymnastics Canada. In this newly created role, Julie was responsible for completely redoing their website, rebranding the organization, creating streamlined communications for their stakeholders, securing new partnerships, building a thriving community from scratch on social media, and documenting the efforts of national team athletes and coaches across six disciplines at two Olympic Games (2016, 2020), a Commonwealth Games (2018), Pan American Games (2019), the World Gymnaestrada (2015), and multiple World Championships and Canadian Championships.
Andre has been documenting life through pictures for over 20 years. First as a wire photographer for the Canadian Press, Agence France-Presse (AFP), Reuters, and Getty Images, then as the Chief photographer for papers in Montreal and Halifax, and a staff photographer in the United Arab Emirates and Ottawa.
He has witnessed and documented some of the biggest news events of the times, including the tsunami in Banda Aceh, Indonesia in 2005, uprisings, earthquakes, and cholera in Haiti, Royal visits to Canada (as well as Royal weddings in the UK), and the Olympic Games in 2002, 2004, 2008, and 2010.
From 2013-2015, Andre added 'videographer' to his resume when he led a team of three videographers, while also field producing and shooting content, for the Sun News Network.
In 2016, he honed his digital communications skills as the Senior Coordinator, Digital & Social Media for the Canadian Paralympic Committee where he worked to promote Team Canada's efforts leading into, and from the 2016 Paralympic Games.
From 2017 to 2020, he documented the leader of the Conservative Party - Andrew Scheer - in his bid to become the next Prime Minister of Canada.
An avid learner and teacher, Andre is also a certified Level I & II Ski Instructor, Level I Snowboard Instructor, and a proud member of the Canadian Ski Patrol.