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Why you need to be creating & sharing content as a Canadian sport organization.

Updated: Sep 14, 2023



Sharing stories (creating content) about your athletes, coaches, volunteers, etc., and providing updates and results from the competitions they attend can foster numerous benefits for your organization that can increase engagement, revenue generation, and a sense of community – amongst others. It’s even more important now that news services are being blocked on social media. Here are just a few benefits of regularly creating and posting content to your website, social media channels, and via newsletters/press releases:


Engagement: Engaging content can inspire and motivate people to get involved with your sport. It can encourage volunteers, donors, and supporters to take action, whether it's through signing their kids (or themselves) up to participate, volunteering their time, attending your events, or making donations.


Storytelling: Content generation provides an opportunity to share powerful stories of your athlete’s coach’s, volunteers, etc. success on the world (or Canadian) stage! Storytelling is an effective way to connect with your fans and to make them feel more connected to your sport. Your participants have worked hard to showcase their talents at the highest levels – share their successes (and sometime failures) with your community!


Community Building: Content can help you build and strengthen your community of supporters. Regularly publishing content, such as newsletters, blog posts, or social media updates, keeps supporters informed and engaged. It fosters a sense of belonging and involvement.


Fundraising: Content can be used to support fundraising efforts. Whether through compelling stories, infographics, or videos, well-crafted content can encourage people to donate to your organization, thereby increasing your capacity to deliver programming.


Visibility and Credibility: A consistent and high-quality content presence can enhance the visibility and credibility of your organization. It can help you stand out in a crowded landscape and establish you as experts in your field.


In short, content generation is a multifaceted tool that allows sport organizations to achieve their goals, from raising awareness and funds to building a strong community and showcasing results. It can, and should, play a vital role in your overall strategic plan.


We’ve been helping sport organizations create content that engages and inspires for over 20 years. Get in touch with us today to find out how affordable creating a robust content generation plan can be and how quickly it can make a real impact on your organization.


Check out our portfolio for examples of some of the content we've created over the years.

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